When you market across cultures, what things do you need to keep in mind about your demographic? As a professor of Consumer Behavior back in 2015, we had an entire chapter in our textbook (yes, I wrote textbook) on this subject stating the marketing differences between “Hispanics and Latinos” (I´ll explain the difference between the two later), Asian Americans, African Americans, White Americans and Native Americans. In the end, we learned that successful cross culture campaigns do not focus on the similarities between minorities but concentrate on the differences, making them stand out and therefore producing that engagement that we seek. However, when it comes to marketing Latin Americans on Social Media, what do we need to remember?
Hace un mes me puse una meta. Las metas son buenas… siempre y cuando no implica comer mucha ensalada o beber grandes cantidades exclusivas de jugo verde. Aunque ya sé que tengo que perder un poco de peso, era hora de meterle más carne a la página web que estaba un poco raquítica. Como estamos llegando a nuestro primer aniversario con el blog (¡cómo pasa el tiempo!) me puse de objetivo (yo, de creativo) escribir 30 artículos en 30 días.